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Pine River Realty Florida Keys Real Estate Experts

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We are Islamorada Specialists

We have been in the business for over 10 years and we can safely say that not all Florida Keys real estate agents are created equal! A realtor’s job is not just opening doors. To be honest the most effective ways to sell an Islamorada home has been very well established but it only works if the agent doing it, does it with passion and quality. With us, we promise dedication, responsiveness, passion, and quality work! Wouldn’t it be nice if your realtor knew all of the ins and outs of Islamorada real estate and were able to explain its best features and had experience in handling its objections? Well, we know all about Islamorada real estate and have a lot of experience selling and buying homes in Islamorada! We are Islamorada specialists!

Years of Experience

Record Breaking Sales

Average Days on market

Our Guarantee

Pine River Realty

“We guarantee that we will give your listing the attention and love that it needs to exceed your expectations! “

Step 01

STUDY THE MARKET

The market gives us a lot of great information and our job will be to help interpret that information to make educated decisions! Our goal is to help make a pricing and marketing strategy that strikes a great balance between a fast sale for the highest price. It may seem like a unicorn strategy but we have spent the last 10 years learning and perfecting our approach and have had a lot of success!

Review recently sold comparable properties

Prices are not made by you or I, it is made by the market. Looking and studying previously sold homes in Islamorada gives us a hint as to how strong the market of buyers are and what they are typically willing to pay for similar properties. We dive deep into our analysis and make a list of all of the features and marketing techniques that worked and all of the factors that could have negatively impacted the sale of their home. We can learn from these homes because they ultimately attracted a buyer that will be similar in characteristics to your buyer.

View active competition on the market

Understanding other homes that your potential buyers are going to look at in their home search is an important and often overlooked part of the process. It is important to highlight features of your home that other homes that your potential buyers will see do not have. It will also help guide us in pricing. We should not price your property higher than a superior home that is currently available on the market ans should price your home higher than inferior homes on the market. Sometimes this step will require us to visit homes in Islamorada and physically see the competition.

Develop A pricing Strategy

The pricing strategy is one of the main factors that determine if your home will sell or sit on the market and collect cobwebs. Our goal is to get you the highest price that your home can get in the current market conditions! We will evaluate your needs, time frame, and study the market for hidden opportunities and present you with an optimal pricing strategy that works!

Step 02

Prepare The Home For Sale

People buy with their eyes! You may think that people can overlook a little bit of mess but in our experience this is not true! It is a very important step to clean and prepare the home for sale. This will help you get top dollar for your home and it will sell much faster. We work with a lot of professionals that can help you make your home perfect for showings! 

clean and organize your home

You only get one chance to make a good first impression. Throughout our many years of selling homes in Islamorada, we realized that when buyers walk in and see a messy home, their attention starts to focus on finding other imperfections. At the end of the showing, they walk away having only focused on negative aspects of your home. To solve this, we require a full deep clean prior to listing the home. This way the buyer’s attention can focus on the positive aspects of your home. We have many cleaning professionals that we work with on a regular basis but you are free to choose anyone that you feel comfortable with.

make small repairs

We will walk through your home and help you identify small repairs that can make your home more attractive. It is good to have fresh eyes look at your home because you see it everyday so sometimes you get used to it and can miss some improvement opportunities. Things like painting can really add some good value and increase its appeal!

Staging your home

Sometimes buyers have a hard time imagining themselves in a space if they see it without furniture. Staging a home allows buyers to see how a space can be used. We work with some of the best home stages in the Islamorada/Florida Keys area! Our last client put his empty (unfurnished) new construction home on the market and it did not sell. He later decided to stage it and asked for a much higher asking price. Well, by staging his home, we found him a buyer willing to pay $1 million dollars more than us unfurnished asking price and was under contract with only being on the market for 13 days!

make a showing plan
The more we can show the home, the more offers you will receive! We will establish a showing procedure and schedule. We will give you a checklist of items to prepare prior to a showing. This will include things like opening the blinds, turning on the lights, and etc.

Step 03

Market The Home

We put a lot of pride into our marketing strategy and execution. We develop strategies to get a lot of eyeballs on your property! Marketing is only as good as the quality of the visuals, so we spend a lot of time and money to make sure the pictures, videos, and websites are very attractive! We understand how buyer’s shop and we make it easy for them to find your property!

Photography and Video

You only get one chance to make a good first impression. Throughout our many years of selling homes in Islamorada, we realized that when buyers walk in and see a messy home, their attention starts to focus on finding other imperfections. At the end of the showing, they walk away having only focused on negative aspects of your home. To solve this, we require a full deep clean prior to listing the home. This way the buyer’s attention can focus on the positive aspects of your home. We have many cleaning professionals that we work with on a regular basis but you are free to choose anyone that you feel comfortable with.

Google and Social Media Marketing

We have partnerd with marketing firms that specialize in Google and social media ads to make sure your property is seen! We are able to target buyers who have shown characteristics that are likely to be interested in buying your property. This is part of our secret sauce that makes your property sell fast!

Internet visibility

We make sure that your property can be found on every Islamorada/Florida Keys real estate website on the the internet! This will also include portals like Zillow, Trulia, and Realtor.com. Chances are that your buyer will be browsing one of these sites so we make it a priority to be visible on those sites. 

Realtor Networking

Islamorada and the Florida Keys has a very close knit community of realtors. We use our personal connections to bring attention to your property. A lot of realtors like pushing our listings to their clients because of our relationships! This is an advantage when you work with RFH Realty!

Want to know how much your home can sell for?

Let one of our experienced agents do a full custom analysis on your home. There are no obligations.

Want to know how much your home can sell for?

Let one of our experienced agents do a full custom analysis on your home. There are no obligations.

Read what our clients are saying about us

Lee Carter

Alex and Dominic, thank you both for making my purchase not feel like a transaction. It’s a breath of fresh air to work with a team who cares just as much as you do.

Nicole Shaffer

It was a pleasure to work with individuals who are professional, knowledgeable, and understanding of your needs. Alex and Dominic simply get things done. I wouldn’t want to work with anyone else. Thank you Pine River Realty!

Sheila Roberts

Alex and Dominic did things in such a timely manner. From Michigan, Alex and Dominic made sure to educate me throughout the process without me physically being there. Thank you guys for your trust and support!!-

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Looking To Buy Or Sell A Home In Islamorada? 

Contact Pine River Realty today with any questions you may have about Islamorada real estate. We have a lot of experience and insider knowledge of Islamorada real estate! We are here to help!